6 Top Trending Cities in Europe Everyone Should Visit

If you're planning a trip to Europe in 2023 but can't decide where to go, we've got you covered. Europe is a continent filled to the brim with culture, history and art, and 2023 is set to be one of the most exciting years yet for travel to the continent. From Greece to the UK, Portugal to Hungary, there are a plethora of European cities with a trendy buzz around them right now. As you consider your next international holiday, here are the best European cities to visit in 2023. 

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1. Athens

Athens is a destination that needs no introduction. The city is one of the oldest in the world and has an abundance of historical and cultural monuments to explore. The Acropolis of Athens, one of the most famous landmarks in Greece, sits atop a rocky hill and includes various ancient ruins, such as the Parthenon and the Temple of Athena Nike.  

The city is also known for its delicious food, warm climate, and stunning coastline. Athens is a city that seamlessly blends ancient and modern elements to create a unique and unforgettable experience, which is why this destination has been a popular city in Europe for ages! But there's a new reason to visit Athens... The city has a youthful energy, and you’ll find some of the hippest cafes and bars in Greece tucked down its backstreets. 

Start your holiday planning by looking at our Greece holiday packages. 


2. Vienna

Vienna, the capital of Austria, is often referred to as the city of music. Home to famous composers such as Mozart, Beethoven, and Strauss, Vienna has an unrivalled musical legacy that is still alive today. If you find yourself in Vienna, catch a classical music concert, visit the famous Vienna State Opera, or explore the city's numerous museums and galleries.  

The architecture in Vienna ranges from baroque to contemporary, creating a unique and charming atmosphere. The city is also known for its coffee culture, vibrant nightlife, and delicious pastries. Stroll through the beautiful streets, marvel at the imperial architecture of the Museums Quartier, and try an authentic Viennese coffee. With regular musical performances and events, plus a thriving food and drink scene, there’s plenty to discover in this delightful city. 


3. London

London, the capital of England, is a bustling metropolis with something for everyone. The city has numerous landmarks, such as the Tower of London, Buckingham Palace, and the British Museum, that tell the story of the city's rich history. London's eclectic neighbourhoods offer a variety of experiences, from the vibrant nightlife of Soho to the trendy Shoreditch.  

The city is also known for its food scene, filled with Michelin-starred restaurants and delicious street food markets. In 2023, London will be proudly hosting; the Ashes cricket Tests, the UEFA Euro 2023, and the Dua Lipa concert at the O2. There’s no shortage of events and sights to explore in this iconic metropolis! 

We’ve got fantastic London holiday packages to choose from. 


4. Lisbon

Lisbon, the capital of Portugal, is a hidden gem that has become increasingly popular over the years. The city is known for its colourful and charming neighbourhoods, such as Alfama and Bairro Alto. Explore the city's numerous museums and galleries, stroll through the picturesque streets, or enjoy the delicious seafood and wine.  

Lisbon's coastal location also makes it the perfect destination for a beach getaway, with stunning beaches only a short drive away. The city pleases with its history as well as its modern appeal with lots of cosy cafes and restaurants that serve delicious Portuguese cuisine. 

Browse our holidays to Portugal. 


5. Budapest

Budapest, the capital of Hungary, is a city that is often overlooked but is well worth a visit. The city is divided by the Danube River into two parts, Buda and Pest, each with its own unique character. Explore the numerous museums, palaces, and cathedrals that make up the city's rich history.  

Budapest is also known for its thermal baths, offering a relaxing and rejuvenating experience. The concentration of thermal baths to be enjoyed in Budapest is the icing on the cake – definitely a one-of-a-kind experience. The city's vibrant nightlife and delicious cuisine make it a destination that should not be missed. 


6. Amsterdam

Amsterdam, the capital of the Netherlands, is famous for its picturesque canals, charming streets, and vibrant atmosphere. Explore the numerous museums, such as the famous Rijksmuseum and Van Gogh Museum, or wander through the city's colourful neighbourhoods. Amsterdam's cafes and coffee shops offer a unique and laid-back atmosphere, while its nightlife is legendary.  

The city is also known for its delicious food, with its traditional herring dishes and stroopwafels being among the favourites. With new trends such as coffee shops opening rooftop greenhouses, and a famous bar scene amid the canals, Amsterdam has become a very stylish and trendy choice as a holiday destination for South Africans. 

Browse our Amsterdam holiday packages. 


Europe is a continent that offers endless possibilities for travellers. Each city on our list of top trending cities to visit in 2023 has its own unique character and culture that will leave visitors with unforgettable memories. Whether you're interested in history, culture, food, or nightlife, there's something for everyone in these cities. Make sure to add them to your bucket list and start planning your trip package to Europe today! 


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